The Coupon Foundry was designed to be a centralized marketplace for brands and mobile/web applications delivering a loyalty or reward solution to their membership-based audience, whether fully enrolled or through anonymous devices.
Working with the first brand to implement the program, the goal was to develop a marketplace where brands offer coupons or prepaid vouchers, or mobile/web applications who wish to offer those coupons and vouchers to their users. We approached the project through a number of standalone program modules, where the mobile/web applications will choose a Program Module (or combine two or more Program Modules into a rich engagement offering) from the core Program Modules. We also created a Membership Module which serves as a core element of the overall solution.
The solution includes a marketing website, a front-end travel booking gateway, a headless administrative portal for setting up programs and coupons/vouchers, and a secure RESTful API for allowing mobile/web applications to access content to drive the mobile/web application.